“Angi” (HomeAdvisor) vs. SEO: A Cost-Per-Acquisition Showdown

Your phone buzzes with a lead notification. You drop everything, pull over to the side of the road, and dial the number within thirty seconds. “Hello?” a confused voice answers. “Hi, this is Mike from Mike’s Pest Control. I just got a request for an ant treatment.” “Oh,” they say. “I already hired someone else.” […]