The Profit Margin Battle: Marketing for Bed Bug Specialists vs. General Pest Control
Let’s say you get a call for a roach problem. It’s a quick spray and pray, a few bait traps, and you’re out in under an hour. The invoice is straightforward, the client is happy, and you move on to the next one. Now, picture this: a frantic homeowner calls, convinced their house has been […]
How to Secure Financing to Grow Your Pest Control Business
You’ve built your pest control business from the ground up. You know the satisfaction of solving a frantic homeowner’s ant problem and the pride of seeing your branded truck drive down the street. Now, you’re looking at the next big step: growth. Maybe you want to expand your service area, add another truck to your […]
The Benefits of Using Fleet Management Software for Your Pest Control Vehicles
Running a pest control business is a constant juggling act. You’re managing client appointments, dispatching technicians, tracking inventory, and trying to keep your vehicles from turning into money pits. It feels like you need eyes everywhere at once. One minute you’re scheduling a last-minute termite inspection, and the next you’re on the phone with a […]
Creating a Referral Program That Actually Works for Your Pest Control Business
You’ve probably heard the old saying: your best new customer is your current happy customer. It’s a simple idea, but it’s the foundation of some of the most powerful marketing you can do. Word-of-mouth is still king, even in the pest control world. A glowing review from a neighbor carries more weight than any ad […]
The Pros and Cons of Franchising Your Pest Control Business
You’ve built your pest control business from the ground up. You remember the early days, driving your single truck around town, building a client list one handshake at a time. Now, you’ve got a team, a solid reputation, and a steady stream of business. The question on your mind is, what’s next? Growth is the […]
Hiring and Training a Winning Pest Control Team
Finding great people is tough. For pest control business owners especially, it can feel like you’re searching for a unicorn. You need someone who’s okay with the idea of getting up close and personal with spiders, but also someone who can talk to a frantic homeowner with a smile. Your technicians are the face of […]
The Pest Control Sales Funnel: From Lead to Loyal Customer
You’ve probably heard the term “sales funnel” thrown around a lot. It sounds like something a marketing guru would sketch on a whiteboard, full of jargon and complicated arrows. But what if we told you it’s just a simple path your customers take? For your pest control business, it’s the journey someone takes from frantically […]
Understanding Your Key Performance Indicators (KPIs) in Pest Control
Let’s talk about numbers. No, not the number of spiders you wrangled out of a basement last week. We’re talking about the numbers that tell the real story of your pest control business. You’re an expert at eliminating pests, but are you an expert at reading the vital signs of your company? Running a business […]
Inventory Management for Pest Control: Tips for Reducing Waste and Saving Money
Running a pest control business is a constant balancing act. You’re juggling customer calls, scheduling routes, training technicians, and, of course, actually getting rid of pests. With so much going on, it’s easy for something like inventory management to slide down the priority list. But here’s the thing: those chemicals, traps, and baits sitting on […]